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This course covers writing great tweets, livestreaming and producing videos, designing graphics, understanding analytics, and more. The presenter discusses how to handle social media for an attorney general office, how to grow your monthly Facebook reach and Twitter impressions, and answer social media questions.

Learning Objectives

  • List the Big 3 social networks for Attorney General’s Offices.
  • Identify the right tools for managing your social media accounts.
  • Describe best practices for incorporating video, livestreaming, and graphics in social media.
  • Demonstrate the effectiveness of your social media campaigns using analytics.