FOR IMMEDIATE RELEASE
INQUIRIES: media@naag.org
Washington, D.C. — August 26, 2025 — A bipartisan coalition of 47 state and territory attorneys general has issued formal letters to leading technology and financial companies—including Google, Microsoft, Yahoo, Visa, Mastercard, American Express, PayPal, Apple Pay, and Google Pay—urging them to take more decisive action against the proliferation of computer-generated nonconsensual intimate imagery (NCII), commonly referred to as “deepfake pornography.”
The letters express growing concern over the public harm caused by deepfake NCII, particularly its disproportionate impact on women and girls. The attorneys general emphasize that while they respect First Amendment protections, companies must evaluate how their platforms and services may be facilitating the creation, distribution, and monetization of this harmful content.
Key Requests to Platforms
The attorneys general request that:
- Search platforms describe how they currently restrict or block deepfake NCII content and tools, and commit to further action to prevent their services from being used to propagate such material.
- Payment platforms outline how they identify and remove payment authorization for deepfake NCII-related content and commit to proactive enforcement of their terms of service to prevent monetization of this content.
Deepfake NCII: A Growing Threat
The letters cite numerous examples of deepfake NCII being used to exploit individuals—from celebrities to teenagers—and reference data showing that 98% of fake videos online are deepfake NCII. The coalition argues that as this technology becomes more accessible and sophisticated, the platforms’ responsibility to mitigate its misuse becomes more urgent.
Call for Industry Accountability
Search platforms are urged to adopt the same protective measures they apply to other harmful content, such as suicide or bomb-making instructions, by steering users away from deepfake NCII and providing appropriate warnings. Payment processors are similarly called upon to enforce their acceptable use policies and deny services to sellers of deepfake NCII tools and content.
The attorneys general acknowledge that some companies have taken initial steps to address the issue, but stress that more decisive and coordinated action is needed to protect the public and prevent further harm.
Ongoing Engagement
The coalition expresses its willingness to engage in further dialogue with the companies and encourages transparency and collaboration in developing effective solutions.
“We look forward to learning more about your current efforts and discussing future steps,” the letter concludes. “We urge you to treat this issue with the seriousness it demands.”
The letters were co-sponsored by Kentucky Attorney General Russell Coleman, Massachusetts Attorney General Andrea Campbell, New Jersey Attorney General Matthew Platkin, Pennsylvania Attorney General Dave Sunday, Utah Attorney General Derek Brown, and Vermont Attorney General Charity Clark. Attorneys general of the following states and territories joined the bipartisan coalition: Alaska, American Samoa, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Georgia, Hawaii, Idaho, Illinois, Iowa, Kansas, Louisiana, Maine, Maryland, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Hampshire, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Virginia, U.S. Virgin Islands, Washington, West Virginia, Wisconsin, and Wyoming.
A full copy of the letters is available here.
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The National Association of Attorneys General is a nonpartisan organization of the attorneys general of the 50 states, the District of Columbia, and U.S. territories. NAAG provides a forum for exchanging knowledge, experiences, and insights on legal and law enforcement issues, and fosters bipartisan collaboration among its members to address common challenges and advance the rule of law. For more information, please visit NAAG’s website.
